Nowadays, technological goods give not only sophistication, but also good design which can represent user’s character. For example, you can look at personal computer (PC) presented by Gateway. The company which was established in 1985 gives a priority to good design and easy use.
Gateway which has existed at the market of
Indonesia for one year is from Lowa, the United States of America. In
Indonesia, this company puts a focus on awareness brand and expansion of outlet
link.
The consumer who become Gateway’s target are
people thinking about emotional value.
“From our survey result, segment’s
character, our target, always wants a simple navigation and operation.
Therefore, we always offer the blend of hardware and software so that the users
can feel comfortable,” said Helmy Anam, Head of Marketing Communication
Department.
Translated
from Kompas, 2012.
Comments